Fill the room with the right people
Promote the event experience and the mission to the people most likely to buy tickets, give, sponsor, or build a longer-term relationship.
2ND ANNUAL GOOD AS GOLD GIVES
SATURDAY, DECEMBER 19, 2026 6:00 PM - 9:00 PM
THE BRAID MILL / PHILADELPHIA
Build attendance
and long-term support
for Good As Gold.
Good As Gold Gives is part of the Golden Grants Program, which provides financial relief to families facing hardship during the holiday season. Last year, Good As Gold provided $15,000 in assistance to 26 families. This campaign is designed to bring the right people into the room and give them a clear way to stay involved.
01 EXECUTIVE SUMMARY
A clear event strategy creates more ways to participate.
Build attendance
and partnership interest.
The goal is to sell 100 tickets and raise $25,000–$30,000 while creating an upscale, catered evening with an open bar, music, raffles, giveaways, and networking. Professionals, business owners, community leaders, changemakers, sponsors, donors, and potential partners can see the Foundation's work and decide how they want to help. Ticket sales will help cover the event experience while supporting the fundraising goal.
Executive summary
Live More Capital will lead the event strategy and marketing before, during, and after December 19, from logistics and hospitality planning to advertising, content, and follow-up as needed.
Show the Foundation's 2026 impact
Use family testimonials, partner remarks, photos, and video to show what Good As Gold accomplished across its programs this year.
Give partners a clear next step
Build a simple path for businesses to learn about programs, the EITC opportunity, sponsorship, donations, and future partnership conversations.
RECOMMENDED DIRECTION
Start with the December campaign, then decide how to continue.
Option A puts the immediate event campaign in motion and establishes the first partnership framework. If continued program promotion and partner development remain a priority, Option B extends the work after the event.
02 CAMPAIGN APPROACH
How the work connects
A simple plan from event promotion to follow-up.
We will explain the event, show the impact, reach the right people, and make it easy to buy a ticket, give, sponsor, or ask about a partnership.
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01
Story + offer
Explain the event and the mission
Connect the upscale event experience to the Golden Grants mission and the Foundation's impact across 2026.
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02
Audience + reach
Reach the right people
Use advertising, email, and existing relationships to reach professionals, business owners, community leaders, sponsors, donors, and partners.
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03
Content + video
Use the content you already have
Build from last year's Good As Gold Gives videos, professional photos, event footage, and a new promotional video with Councilwoman Richardson.
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04
Follow-up + next step
Make follow-up easy
Give attendees and businesses a clear next step for tickets, donations, sponsorship, EITC questions, or a future partnership conversation.
03 SCOPE OF WORK
The opportunities inside the campaign
Click each workstream to see what is included.
Each section opens inside the proposal so you can review the opportunity, deliverables, and responsibilities without leaving the page.
We will make the event easy to understand and easy to act on, whether someone wants to buy a ticket, donate, sponsor, or learn about a partnership.
- Campaign messaging, promotional planning, and clear calls to action
- Managed Meta advertising, including showing ads again to people who already engaged
- Event-page updates that make ticket purchase and partnership questions straightforward
- Email messages and follow-up for people who show interest
- Weekly reviews and practical changes based on what is working
- Google Ad Grants support for eligible campaigns using up to $10,000 per month
Good As Gold has access to up to $10,000 per month in Google Ad Grants. We will help determine how to use that resource for eligible programs.
We will review the account, choose one agreed program at a time, write the ads, set up the campaign, and make updates as needed.
Ads can point people to a program or registration page. We will also recommend simple improvements to the page, testimonials, and sign-up process.
Good As Gold Foundation is an established 501(c)(3) and Pennsylvania tax-exempt organization. We will help explain the programs, sponsorship options, donation opportunities, and partnership paths that businesses can consider.
Where appropriate, we can also include the Pennsylvania EITC opportunity. Qualifying businesses may be eligible for a 75% tax credit, or up to 90% with an approved two-year commitment. Review the Pennsylvania EITC program ↗
Shape the offer
Define what contributions support, partner recognition, and next steps based on program budgets and capacity.
Identify priority prospects
Establish business categories and decision-maker profiles that guide advertising and client-led outreach.
Create the inquiry path
Develop one concise partner overview and one inquiry form that capture interest and business details.
Promote the opportunity
Integrate partnership messaging into advertising, email, and event invitations.
Support follow-up
Set up one agreed email sequence and lead-tracking process so interested businesses get a clear next step.
Your strongest proof is the change your work creates. We will help make that proof easy to see, understand, and act on.
Live More Capital will guide the message and creative direction for the promotional video with Councilwoman-at-Large and Majority Leader Katherine Gilmore Richardson, who is partnering with Good As Gold for the second year.
We will also help organize and use last year's Good As Gold Gives Instagram videos, existing professional photos and event footage, family testimonials, partner remarks, and visuals from the Foundation's 2026 work. Your videographer can share the full asset folder through Google Drive.
04 TEAM AND RESPONSIBILITIES
One team, from event strategy through follow-up
We can lead the work
from event strategy to follow-up.
Live More Capital leads
- Event strategy from logistics through the hospitality experience, as needed
- Campaign strategy, advertising, and weekly improvements
- Agreed event-page updates and follow-up setup
- Partnership messaging, materials, content direction, and the Councilwoman Richardson video concept
- Marketing performance reviews and campaign insight
Good As Gold leads
- Account access, timely approvals, contacts, and existing materials
- Graphics, video production, organic posting, and access to prior videos, photos, and event footage
- Direct partner outreach, meetings, negotiations, and commitments
- Event operations and on-site decisions, supported by our strategy and materials
Before work begins, we will confirm the campaign schedule, advertising allocation, payment terms, and agreed follow-up setup together.
05 INVESTMENT OPTIONS
Choose the level of continuity your mission needs
Two engagement options
for December and beyond.
Both paths pair strategy with the advertising resources needed to put the work into market. The difference is whether the focus ends with the event or becomes an ongoing growth system.
RECOMMENDED FOR DECEMBER
Option A
60-Day Event Campaign
$9,497total
Includes agency fee + advertising budget
Build the December event campaign and establish an initial partnership marketing framework your team can carry forward.
- Event-led campaign strategy and managed advertising
- One partnership framework, partner overview, and inquiry form
- One initial automated email sequence, integrated with event promotion
- Foundation for post-event partnership follow-up
Option B
Ongoing Agency Partnership
$4,497/ month
Includes agency fee + advertising budget, 90-day minimum
Extend the event foundation into agreed events, program enrollment, and continued partnership development.
- Ongoing partner acquisition and campaign refinement
- Continued email nurturing and regular pipeline reviews
- Updates for agreed program campaigns within monthly scope
- Monthly priorities, deliverables, and schedule agreed before kickoff
Important planning note
Advertising allocations and campaign dates will be finalized before kickoff. Google Ad Grants, including the potential $10,000 per month allocation, are separate from the advertising budget included above.
Possible future campaign: an adult flag football tournament fundraiser through Flag Motion League on Saturday, November 28. We can revisit that opportunity separately.
06 MEASURING PROGRESS
Rigorous measurement, without artificial certainty
Measure the work that builds support.
Attendance and fundraising targets are goals, not guaranteed outcomes. The campaign will make the work visible and measurable. Good As Gold retains ownership of personal outreach, funding conversations, commitments, and event execution.
Track
Ticket sales, measurable program signups, partner inquiries, conversations, confirmed support, and funds received.
Separate
Collected funds and future commitments, so the picture stays useful for decision-making.
Interpret
The $25,000–$30,000 figure as a gross fundraising planning target, not a guarantee or projection of net proceeds. Event expenses and marketing investment must also be considered.
Retain
Partnership messaging, outreach materials, and campaign insight that can inform support beyond the event.
07 RELEVANT EXPERIENCE
Proof points with numbers
Relevant experience
for this work.
Each example below shows the type of audience, event, revenue, or campaign result we have worked with.
NONPROFIT AUDIENCE DEVELOPMENTVisit site ↗
Faith With Work Incorporated
The Whole Her Conference
Campaign: August 2025–April 2026
A nonprofit conference campaign using educational content, waitlist promotion, lead generation, messaging, and follow-up.
534,908impressions
167website leads
299messaging conversations
Best match for Good As Gold: nonprofit visibility and measurable inquiries.
MULTI-MARKET EVENT PROMOTIONVisit site ↗
Charles Beloved Productions
The Oxtail Off Tour
Reporting period: May–July 2026
A multi-city ticket campaign with different audiences, budgets, and messages adjusted for each tour date.
645ad-attributed purchases
$42,866.82purchase value
1.33Mimpressions
Also tracked: 70,388 landing-page views.
Annual festival promotion with a repeat audience and broad visibility.
5 figures+ minimum annual revenue1,100–1,800 attendees each year
Millions of impressions
Recurring event marketing supported by email, organic social, paid advertising, and repeat attendance.
$250,000+ revenue generated to date100–400 attendees each month
Premium workshop and registration strategies connected to clear participant outcomes.
$1M+ collective client revenue each quarterTicket strategies up to $10,000 apiece
Hundreds of participants quarterly